mapleROO began with a simple idea: endurance fuel should be natural, effective, and easy on the stomach. Founded by Canadian-born athlete Eric and his wife Karine while living in Australia, mapleROO was inspired by the natural energy of Canadian maple syrup and the needs of real endurance athletes. What started as a small idea has grown into a natural fuel brand used by athletes around the world, combining nature, science, and real-world testing to create gut-friendly performance nutrition.

Real Ultra-Runner Feedback. Zero Filters.

Ultra runners Tim & Ollie from the Better By Next Week podcast put mapleROO to the ultimate test: a full ultra-endurance race, used for the very first time, with no sponsorship script and no shortcuts.

They rebuilt their entire race-day nutrition around mapleROO gels, waffles, and drink mix, fuelling for nearly 10 hours. The result? One race win, one top-10 finish, sustained energy all day, and zero gut issues.

From stable energy and no taste fatigue to standout favourites like the Coffee Gel, their feedback was honest, detailed, and overwhelmingly positive. Even after 75-80km, they felt strong enough to keep going—proof that clean, natural fuel doesn’t stop working when the race ends.

This is mapleROO in real conditions: real athletes, real racing, real results.

Real Food. Real Energy. Real Results.
Trail Run Magazine recently put mapleROO to the test - using our products in real training and racing conditions where fuel truly matters. The verdict was clear: clean, gut-friendly energy that tastes great, sits comfortably, and performs consistently, without sugar spikes or GI issues. From Energy Waffles to Gels and Drink Mix, the review highlighted a simple truth - mapleROO feels like real food, not lab-made fuel. Discover why Trail Run Magazine says mapleROO proves that the sweetest things in life really do come naturally.

In this episode, we share the inspiring journey of Jeni, a passionate triathlete and mother who spent twenty years struggling with gut issues that limited her racing performance. Her breakthrough came when she discovered mapleROO’s natural sports nutrition products, designed with pure maple syrup for sustained energy and gut-friendly fuel. With this clean, science-backed performance nutrition, Jeni transformed her racing experience and went on to qualify for the Ironman World Championship in Kona. We also explore the story behind mapleROO, founded by endurance athletes Eric and Karine Allard, and how their commitment to innovation, sustainability, and athlete-focused energy gels, waffles, and electrolyte drink mixes is reshaping sports nutrition for runners, triathletes, and adventurers worldwide.

Fuel Smarter, Race Stronger: Why Maple Syrup Outperforms Sugar for Athletes

When it comes to fueling for training and racing, athletes often ask: What’s the cleanest, most effective source of energy?

A groundbreaking study supported by Maple From Canada revealed that replacing refined sugar with pure maple syrup has powerful benefits for athletes’ metabolism and performance. Unlike processed sugar, maple syrup fuels your body with a natural balance of simple and complex carbohydrates, minerals, and antioxidants that keep energy levels steady throughout endurance efforts.

👉 Read the full research here: Major Breakthrough in Maple Syrup Research – Maple Science

In this exclusive interview, Dr. Jonathan Tremblay—world-renowned expert in sports nutrition from the University of Montreal—dives into the science behind maple syrup as a natural energy source for athletes. Hosted by mapleROO co-founder Eric Poulin, this 20-minute conversation breaks down the latest research, the nutritional benefits, and why maple syrup is making waves in endurance fuelling. A must-listen for athletes, coaches, and anyone living an active lifestyle.