mapleROO began with a simple idea: endurance fuel should be natural, effective, and easy on the stomach. Founded by Canadian-born athlete Eric and his wife Karine while living in Australia, mapleROO was inspired by the natural energy of Canadian maple syrup and the needs of real endurance athletes. What started as a small idea has grown into a natural fuel brand used by athletes around the world, combining nature, science, and real-world testing to create gut-friendly performance nutrition.

In this episode, we share the inspiring journey of Jeni, a passionate triathlete and mother who spent twenty years struggling with gut issues that limited her racing performance. Her breakthrough came when she discovered mapleROO’s natural sports nutrition products, designed with pure maple syrup for sustained energy and gut-friendly fuel. With this clean, science-backed performance nutrition, Jeni transformed her racing experience and went on to qualify for the Ironman World Championship in Kona. We also explore the story behind mapleROO, founded by endurance athletes Eric and Karine Allard, and how their commitment to innovation, sustainability, and athlete-focused energy gels, waffles, and electrolyte drink mixes is reshaping sports nutrition for runners, triathletes, and adventurers worldwide.